At present, there is a wave of refreshing “0 sugar” soft drinks in the beverage market. Drinks marked with “0 sugar, 0 calorie and 0 fat” have become the new favorite of young consumers, as well as the “fat” and diabetic people. So, can the drinks marked “0 sugar” be drunk freely?
in this regard, doctors and food nutrition experts have pointed out that “0 sugar” is not really sugar free, and “sugar reducing but not sweetening” drinks will bring unknown burden to the body.
walking into Carrefour Shuangjing store, dozens of two meter high shelves are filled with all kinds of drinks. Some of the “0 sugar, 0 calorie, 0 fat” label with “Internet red recommendation” are particularly conspicuous. Like a particularly fashionable drink, it has three flavors, nine in a row, occupying eight shelves. Even if so many, a shopping guide still has to push the car to replenish.
“I don’t know what’s going on this year. The ‘0 sugar’ drinks are selling very fast, so I can’t catch up with the replenishment.” Shopping guide said that it is often found that when some customers buy drinks, they first look for the nutritional composition table and look for “Zero sugar” drinks. Moreover, customers often ask her about the shelf position of “Zero sugar” or low sugar drinks.
in the Oriental Ginza store of China Resources Wanjia BLT supermarket, “0 sugar” drinks have not been specially marked, but a dozen kinds of “0 sugar” protein drinks, 0 sugar bubble water and “0 sugar” tea drinks can still be found in the dazzling shelves.
Lin Fang, a 20-year-old girl, walks to the shelf and finds a “0-sugar” bubble water. She turns her fingers into a “0” shape excitedly, and says with a smile to her best friend, “it will feel very healthy.”
Lin Fang said, “in the past, soda and milk tea were my” companions “in chasing dramas and playing games because of my passion for drinks. After drinking for a long time, I not only became fat, but also had acne crazily on my face, so I had to start sugar control life. Today, although we still can’t get rid of the “sweet temptation”, we can only choose drinks marked with “0 sugar.”
“the new generation of consumer groups led by the post-90s and the post-00s are very concerned about health, especially women, who are very persistent in losing weight. They are afraid of sugar but like sweetness, so it is necessary for the market to develop a” 0 sugar, 0 calorie and 0 fat “drink.” Previously, Yuanqi Forest Food Technology Group Co., Ltd. said in an interview with the media.
obviously, it is not only Yuanqi forest that has grasped this selling point, but also many old brand beverage enterprises have set foot in “0 sugar”. Nestle just launched the “0 sugar, 0 calorie and 0 fat” high activity bubble water in June this year. In the first half of this year, Yili not only launched “0 sugar” milk mineral beverage, but also launched all new low sugar products Yiran “0 sugar” drinks set off a wave in the domestic market.
it is undeniable that sweets do make the human body secrete happy dopamine, which is one of the reasons why people can’t resist “sweetness”. Consumers who are keen on controlling sugar may wonder: what is the special “sweetness” in “Zero sugar” drinks?
the answer can be found on some “0 sugar” beverage ingredient lists: the ingredients of zero degree coke are written with “aspartame”, the components of Yuanqi forest bubble water contain “trichlorose”, and “erythritol” is added in Migu “0 sugar” light milk tea
“these are” sugar substitutes “, some low calorie or zero calorie sweeteners. Although they provide sweetness, they do not cause changes in blood glucose in the human body. They are food additives that can be eaten safely.” Chinese registered dietitian Li Yuanyuan said.
aspartame is an artificial sugar substitute, which is about 200 times sweeter than sucrose. In contrast, erythritol is more natural, it is based on starch through microbial fermentation, high safety, low calorie, sweetness only 60% of sucrose.
Li Yuanyuan said that erythritol, as a “Zero sugar” beverage additive, was first used in Japan in the 1980s and was widely loved by consumers. The results show that erythritol can resist oxidation and protect vitamins in beverage.
according to the reporter’s inquiry, the former State Food and Drug Administration mentioned in an article published in 2016: as an important food additive, sweeteners have been widely used in more than 100 countries and regions, including the European Union and China, and some varieties have been used for more than 100 years.
according to the current regulations in China, sweeteners can be used in bread, cakes, biscuits, beverages, condiments and other foods. They are neotame, Ammonium Glycyrrhizinate, potassium and Tripotassium Glycyrrhizinate, D-Mannitol, sodium cyclamate, maltitol and maltitol liquid, lactol, sucralose, aspartame, etc.
“the joint food additive Expert Committee of the United Nations Food and Agriculture Organization and the World Health Organization, the highest authority on food additive safety evaluation in the world, has proposed the daily allowable intake of each sweetener, so theoretically, it is safe as long as the dosage is not exceeded.” Li Yuanyuan further explained.
“using sweeteners instead of sucrose is conducive to controlling energy intake and weight control to a certain extent.” Speaking of the relationship between sugar and weight loss, Li Yuanyuan said. However, sweeteners added to the beverage is “sugar reduction, no less sweet.”. However, it is not conducive to lose weight to drink this kind of drink with open belly, because it will cause taste dependence, and at the same time, it will make the body produce illusion. In this way, if you drink it for a long time, you will still gain weight.
“long term consumption of ‘0 sugar’ drinks will increase the love and desire for sweet taste. Many studies have found that this kind of “Zero sugar” drinks, which are “only sweet but without heat input”, can make people’s brain very confused. Under the guidance of this kind of wrong signal, it will increase the appetite of the drinkers and take compensatory energy intake to obtain the satisfaction after eating, which is more likely to make people fat. ” Li Yuanyuan added that many “Zero sugar” contain carbonic acid and phosphoric acid, which can also be harmful to teeth.
so can diabetic people take “Zero sugar” drinks for a long time? Professor Wang Zhili, chairman of the diabetes Professional Committee of China Medical Foundation, said: “be cautious!”
“current mainstream studies have shown that stevia, sucralose, acesulfame and other sweeteners do not participate in glucose metabolism as glucose does, so they will not increase the burden of glucose metabolism. For hyperglycemic people and diabetic patients, sweeteners are also important” appetizers “, and their impact on blood glucose is almost zero, which can meet their sweet desire.”
but be careful that some sweeteners do have side effects. Aspartame, like phenylalanine, is not suitable for phenylketonuria patients who cannot metabolize phenylalanine. In addition, there are some sugar alcohol substances, when the intake content is high, the common side effect is diarrhea.
Dr. Wang Zhili believes that “diabetic patients should not only look at whether there is” Zero sugar “in their choice of drinks, but also check the nutritional composition table and pay attention to carbohydrate and caloric value. High carbohydrate can also greatly improve the blood glucose concentration in patients, and high caloric value will also cause diabetes patients to increase blood sugar and weight due to obesity, thus increasing the burden of islet cells, leading to the deterioration of diabetes
in July 2019, the National Health Commission released that the average daily intake of sugar in China is about 30g, while the World Health Organization recommends no more than 25g.
the “Zero sugar” and low sugar drinks launched by major brands are also in line with the “sugar reduction” in the “three reductions and three health” goals of healthy China. The “three reductions and three health” was put forward as early as in the issue issued by the general office of the State Council in June 2017. The action plan emphasizes: “advocate food producers and operators to replace sucrose with natural sweeteners and sweeteners permitted by food safety standards”.
“‘0 sugar, 0 fat and 0 card ‘have become the rigid needs of the consumer side. Therefore, the industrial end has constantly satisfied and flattered the new generation of consumer groups such as the post-90s and the post-00s.” Zhu danpeng, an analyst of China’s food industry, said that low saccharification, non saccharification and functionalization are the three major development trends of the beverage industry in the future. How to highly match and meet the core needs and demands of the consumer end is a problem that all enterprises have to consider.
“however, what kind of consumer groups, how to choose and buy drinks, and how to understand the nutrition composition table of beverages It all needs knowledge related to popular science! ” Zhu danpeng said that at present, consumers have health awareness, but they don’t have health knowledge, so the concept of “Zero sugar” is not very clear. For example, the impact of different “sugar substitutes” on the body exists individual differences, and the relationship between other ingredients in “0 sugar” drinks and health needs to be understood more thoroughly.
Zhu danpeng believes that in the long run, “sugar substitution” is indeed a trend to replace sucrose. In this process, the consumer side needs science popularization, the industry side also needs to standardize, and the policy side also needs to issue rules and regulations, so as to promote the healthy and orderly development of the whole industry. Focus