2020 first Jingdong supermarket infant nutrition and complementary food festival held in Shanghai

On October 10, Jingdong supermarket and parents world parents jointly held the “auxiliary” education, growth, and “win” the future – and the 2020 first Jingdong supermarket infant nutrition and complementary food festival was held in Shanghai. Many excellent food brand guests, industry organizations, experts KOL and media representatives were invited to attend. Mr. Jiang Longwu, general manager of maternal and infant purchasing and marketing department of consumer goods division of Jingdong retail group, made an opening speech, and shared with the guests the strategy of 2020 Jingdong supermarket’s maternal and infant category with “new retail drive, new channel layout, new market sinking and new marketing power” as the core. He said: under the dual drive of consumption upgrading and post-90s consumers becoming the main force of maternal and infant consumption, the maternal and infant market is full of new vitality, opportunities and challenges coexist. In particular, during the epidemic period, consumers’ online shopping boom, as well as the growing number of users watching live and short videos, the growth of new users and the amount of orders increased significantly compared with the same period. < p > < p > at the meeting, Liu Dongmei, head of nutrition and complementary food category of maternal and infant purchasing and marketing department of consumer goods business department of Jingdong retail group, shared for the first time the report jointly issued by parents world parents and children’s nutrition and health research center of China children’s Center. The report focuses on the consumer groups of baby complementary food, and restores contemporary treasure by analyzing their consumption behavior characteristics The concept of “feeding baby” of parents. As the rising awareness of scientific baby rearing, the new baby parents are naturally not satisfied with “full food”, but also want their babies to eat healthy nutrition and “win in the starting line” from the body core. For the first time, the report comprehensively describes the current situation, trends and opportunities of the whole infant nutrition and complementary food industry. Under the post epidemic situation, how to seize the new opportunities of nutritional complementary food, how to deeply explore the future development of “organic” field, and to create a new marketing ecology of infant nutrition and complementary food together with Jingdong supermarket, which is exactly the original intention of Jingdong supermarket to hold the first Jingdong maternal and infant nutrition and complementary food festival, hoping to standardize the complementary food market, refine and optimize the category together with many complementary food brands Jingdong will become bigger and stronger to create more opportunities for user growth and profit. < / P > < p > in addition, Jingdong supermarket gave awards to excellent complementary food brands at the press conference. They were: Gerber and little Freddie won the Strategic Partner Award; childhood, Heinz, Biostime, Garber Gerber, Fangguang, Culturelle, xinxite, Nature’s Way aocuiwei won the brand innovation breakthrough Award; British engnice, Newmans nemans, Heyang rivsea, Xibei Happybaby, biojunior, Bellamy’s organic, Elsbeth East’s best, MI Xiaoya, life space, Akita Manman and Xiaolu Lanlan won the starray Award for rapid growth. < / P > < p > as the first authoritative honor list for complementary food categories in China, it is not only the recognition of Jingdong and platform consumers for these complementary food brands, but also has important consumption guidance significance for more consumers in purchasing complementary food brands. < / P > < p > it is understood that, in order to better serve the mother and infant consumers, Jingdong supermarket has set up a complementary food marketing team for the category of complementary food. Through a more comprehensive team layout and more professional purchasing and marketing services, it can help the complementary food brands better penetrate the users. In addition, the platform will provide more favorable platform policies and more accurate marketing tools for complementary food brands. In combination with the promotion nodes of Jingdong supermarket, super category day in April, the release of white paper on industry data in September, baby lying in April and baby father’s ceremony in August, 618 and double 11, etc., and will join hands with Jingdong children’s books, toys, children’s wear and children’s shoes to share user pool and make use of the number According to the realization of product operation and accurate matching of users. On the scene of the press conference, Jiang Longwu, general manager of maternal and infant purchasing and marketing department of consumer goods business department of Jingdong retail group, as well as Fang Guang, xinxite, Heinz, Jiabao Gerber and little, representatives of complementary food brands, were present Freddie, engnice, Biostime, childhood, etc. jointly announced the official launch of the first complementary food festival, which indicates that Jingdong supermarket, together with the brands of complementary food industry, will press the “acceleration key” for the sales volume of infant nutrition and complementary food industry. Skip to content