According to the comments: under the age of 16, the prohibition of live marketing is a multiple legal requirement

On the 13th, the state cyber information office, together with relevant departments, drafted the draft and solicited opinions from the public. The draft proposes that if the live marketing personnel or the operator of the live broadcasting room is a natural person, he shall be at least 16 years old; if a minor over the age of 16 applies to become a live broadcast marketing personnel or a live broadcasting room operator, it shall be approved by the guardian. < / P > < p > according to relevant statistical data, the domestic live e-commerce market scale has reached 433.8 billion yuan in 2019, and the overall scale of live e-commerce this year is expected to exceed trillion yuan. At the same time, we also need to see that there are still some problems that can not be ignored in live e-commerce shopping, such as fake popularity, fake comments, exaggerated propaganda, extreme use of words, induced trading, false trading, private trading behavior to avoid safety supervision. Among them, it is particularly important to point out that under the age of 16 participating in live broadcast with goods, or in other words, the phenomenon of low age of live delivery with goods is also very prominent in recent years, and its harm and impact can not be underestimated. < p > < p > no matter whether the anchorperson is selling goods for himself or employed by other organizations to bring goods for others, his behavior is undoubtedly a typical labor behavior and advertising release behavior. According to China’s labor law and related supporting laws and regulations, the employing unit is not allowed to employ workers under the age of 16. According to the advertising law, minors under the age of 10 should not be used as advertising spokesmen. In addition, allowing minors to engage in labor prematurely does not match the relevant provisions of China’s minors protection. In addition, China’s civil law stipulates that minors under the age of 18 are persons with no or incomplete capacity for civil conduct, and they will not bear or fully bear the corresponding civil liability for the losses caused by relevant violations of laws and regulations. If children under the age of 16 are allowed to do live delivery, their guidance on live delivery will not be reliable because their minds are not fully mature. The adverse consequences will make it difficult to protect the rights and interests of consumers and platforms. < / P > < p > on the contrary, the draft clearly stipulates that young people under the age of 16 are prohibited from engaging in live broadcasting and carrying goods, which not only echoes the relevant laws and regulations such as the civil law, the advertising law and the minors protection law, but also strengthens the protection of the rights and interests of minors, relevant live broadcasting platforms and consumers, and further promotes consumption in China under the epidemic situation The overall care and assistance of development aftereffect. Focus