SARFT forbids the reward function of minor users

The State Administration of radio and television released a report on the 23rd of the State Administration of radio and television on the problems of frequent traffic fraud and reward disputes on the live broadcast platform of online show. The notice requires that the live broadcast platform of network show should implement real name management for network anchor and “reward” users. Ban the reward function of minor users. For live broadcasting rooms with high click through volume, false high turnover volume, large amount of “reward” and easy to have problems in business categories, a key monitoring and auditing mechanism combining human and computer should be established. < / P > < p > in terms of audit and guidance, the “notice” requires the platform to take effective measures to prevent illegal and immoral artists from appearing in public, and to prevent and curb the spread of such unhealthy practices as flaunting wealth and worshipping money and vulgar kitsch in the live broadcasting field. The platform should establish the business rating file of live broadcast room and anchor, and link the score with recommendation and promotion. For the live broadcast room and anchor who have problems for many times, we should take measures such as stopping recommendation, limiting the length of time, descending the order and rectifying within a time limit. If the problem is serious and does not change after repeated education, the live broadcasting room shall be closed, the relevant anchor shall be blacklisted and reported to the competent radio and Television Department. It is not allowed to change the “vest” or start broadcasting again after changing the platform. In terms of reward, the platform should implement real name management for network anchors and “reward” users. Users who are not registered under the real name system can not give rewards, and minor users can not give rewards. The reward function of minor users is banned. The platform should limit the maximum reward amount per time, daily and monthly. The “reward” should be delayed to the account period and other measures. If it is found that the relevant anchor and its agent imply, entice or encourage users to “reward” by means of spreading vulgar content, organized speculation, hiring water army to brush gifts, etc., the platform shall deal with the anchor and its agent, and report to the competent department of radio and television in writing. < / P > < p > for live delivery, the “notice” requires that the platform shall carry out relevant qualification examination and real name authentication for merchants and individuals who have opened live delivery with goods, and keep the review and certification records completely. It is not allowed to open live delivery service for businesses or individuals without qualification, real name or false name registration. It is necessary to focus on the management of the live broadcast room, the head anchor and account number, and the live delivery activities with high traffic or high transaction volume, and strengthen the compliance inspection. < / P > < p > in addition, the “notice” requires the platform to serve new technologies such as big data and artificial intelligence to encourage and advocate live programs, let algorithms support the push of high-quality audio-visual content, and realize accurate early warning and timely blocking of illegal and bad content. For live broadcasting rooms with high click through volume, false high turnover volume, large amount of “reward” and easy problems in business categories, it is necessary to establish a man-machine integrated key monitoring and auditing mechanism, track program dynamics, analyze public opinion and reasons, and take timely measures to prevent guidance deviation and problems. 08/16/2020