This year, cosmetics consumption is over 30 billion, and after 95 and 00, it becomes the “Guardian” of luxury beauty makeup

Beijing News with the “beauty economy” continues to heat up, high-end luxury beauty brand users are showing a younger trend. On September 17, users said that it was jointly launched by the new retail think tank and jinzhenbo finance and economics, and was released in Yintai live broadcasting room. According to the report, with the continuous improvement of domestic epidemic prevention and control situation, the year-on-year growth rate of total retail sales of the cosmetics industry turned positive in April, and the year-on-year growth rate in June was more than 20%. It is estimated that the annual cosmetics consumption in 2020 will reach 316.4 billion yuan. At the same time, after 95, 00 young consumers have become an important “Guardian” of luxury beauty. < p > < p > from the consumption data, even in the first half of the year affected by the epidemic, the total retail sales of high-end brands of Yintai department store continued to grow, with a year-on-year increase of 30% – 50%, especially the high-end brands focusing on skin care. Sisley, La Mer, Guerlain, pola, SK-II, CPB, HR Helena and other brands became the top 10 with the highest year-on-year sales growth in the first half of the year.

is divided into categories. Facial care sets, facial essence and facial mask become the three most popular categories in the first half of the year. According to the consumption data of Yintai department, the essence category is the most popular. Sales lead the whole category, and become the existence of “fragrant pastry” in the luxury product line. < / P > < p > it is worth noting that with the increase of international brand marketing, the development of online channels and cross-border e-commerce channels, luxury beauty brands are increasingly favored by consumers, and young consumers after 95 and 00 have become important “guardians” of luxury cosmetics. According to the report, among the users of luxury beauty brands, 28% are 18-24 years old, 29.41% are 25-29 years old, and 21.49% are 30-34 years old. In addition, more than 40% of consumers of high-end luxury cosmetics brands, such as YSL, Chanel, Givenchy and Dior, are post-95s. < p > < p > from the perspective of gender, more than 70% of female consumers are willing to spend a lot of money on skin care. 90% of the users of Guerlain, HR Helena and Sisley are female consumers, while Dior and Chanel attract more than 45% of male users because of their men’s products. It is estimated that by 2025, the market share of high-end cosmetics will exceed 50%. < / P > < p > according to the analysis of insiders, digitalization will become the only way for luxury beauty brands to break through the growth “ceiling”. Through creating new shopping scenes and consumption experience, establishing a consumer centered digital operation system, and improving the brand digital assets in the long-term cycle will become the future development goals of luxury beauty brands. Home