When enhancing immunity becomes a focus, it is not just high protein foods that benefit. It is also a new direction for us to explore how to excavate the immunity enhancing characteristics of common raw materials and transform them into products with outstanding selling points and novel forms.
in recent years, the functional food market has been growing, especially under the normalization of the epidemic situation. 75% of global consumers said that they would prefer healthy food. In addition, according to the latest data of fior markets, the global functional raw material market is expected to grow from $69 billion in 2019 to $117 billion by 2027, with an annual growth rate of 6.74%.
after this special period, more and more people spend more time and mind on their personal health problems, which will become a trend that will not change in the future. How to meet the new demands of immune health has become a favorable new growth point.
from fermented foods beneficial to intestinal health to raw materials with anti-inflammatory effects, who will become the “king of immunity”? Here, we summarize the six most popular immune enhancing functional ingredients on the market.
in recent years, honey is widely loved by consumers because of its natural source and healthy sugar substitutes. At the same time, honey can completely replace sucrose in coloring and shelf life to make bread, cereals and other baked goods, even more soft and delicate than sucrose.
global honey production has declined, but honey consumption is increasing. Taking China as an example, according to the National Bureau of statistics, China’s honey production in 2019 is 444100 tons, which is basically the same as that in 2018.
the effectiveness of honey is closely related to its origin and varieties. It is particularly important to demonstrate honey varieties and their special health attributes through experiments. Honey with some special functions will have higher added value. For example, the famous Manuka honey from New Zealand can sell for about $50 a can because of its unique active factor of monochorin and its medicinal properties for wounds and pressure sores.
honey can be made into an immunity enhancing product alone. American brand Bee & you specially launched a product for children, using a mixture of 100% natural propolis, royal jelly and raw honey for children over 1 year old to protect children from bacterial and viral infections. Royal jelly can improve body function, cardiovascular health and immunity. Propolis helps reduce the risk of cancer and improve intestinal health, digestion and immunity.
in addition, honey is also a favorite in functional food and beverage. Natural raw materials are added to drinks and bar products, together with other raw materials to claim immunity and other functions.
in the past, we used to find traces of ginger in festival biscuits and gingerbread people. Now, it can be found in drinks, beer, candy, flavored tea and even cocktails. Ginger is gradually being used in various food categories.
according to relevant statistics, ginger production has been increasing all the time in the world. In 2017, the total global ginger production reached 3 million tons, much higher than 1.72 million tons seven years ago. With its healthy aura, more and more food and beverage companies have used ginger in many seasonal products. Sales in the global ginger market will reach US $4.18 billion, with a CAGR of 6.5% between 2017 and 2022.
a new brand in the United States has entered the food and beverage track around ginger. Reeds uses real ginger in its beer, candy, snack line to create product specificity and enhance health attributes.
Norman Snyder, chief executive of reeds, said the proportion of repeat customers of ginger beer and light beer they produced increased month by month from March to May. This shows that during the epidemic period, consumers began to pay more attention to food health.
reeds is very confident about the popularity of ginger in the field of food and beverage, and said that “ginger is destined to become an important part of functional food in the future. If a food enterprise is not ready to respond quickly to customer groups, it is bound to be out of touch with this trend.”.
turmeric has a long history as a herbal medicine in India. The golden spice is said to come from the root of the curcuma plant, which is rich in curcumin and has antioxidant and anti-inflammatory effects.
recently, turmeric is very popular in the US market. It is reported that the sales of turmeric in 2017 exceeded 32 million US dollars, an increase of 46.7% over the previous year, and has maintained a high growth rate. Up to now, it is the highest selling herbal ingredient in natural products. As people pay more attention to its health benefits, it remains to be seen whether turmeric has a place in the Chinese market.
Dorot gardens, a brand of lyophilized herbal medicines that makes pre-treatment, decided to launch freeze-dried ginger in June. Novel coronavirus pneumonia, a Kimberly Cassar, is now a popular opportunity to launch new products, according to Kimberly Cassar, executive vice president of the division of business at the Gardens.
Cassar expressed his great love for turmeric. Turmeric has anti-inflammatory effect, which is very helpful to the immune system. It is a good antioxidant. And this kind of turmeric powder can be used as a catering material, which is very convenient for consumers to use when preparing meals.
how to open the market acceptance of Chinese herbal medicine like turmeric in the field of food and beverage in China requires us to pay more attention to product innovation.
the global demand for citrus fruits has been greatly increased. In April, retail sales of orange juice even jumped to the highest level since 2015.
citrus fruits are rich in vitamin C, which can help strengthen the immune system. In citrus fruits, especially orange and grapefruit, vitamin C content is the highest. A glass of orange juice is enough to meet a person’s vitamin C needs for a day.
it is understood that during the outbreak in the United States, juice sales increased significantly, especially orange juice. In the last week of March, orange juice sales increased by about 24%, then increased by 18% in the first week of April, and now orange juice sales have increased by nearly 50%.
the rapid growth of sales of this kind of traditional fruit juice also provides us with inspiration. In a special period, it may not only be a traditional juice, but also be a functional drink. On the contrary, it has some added value. The traditional impression will make consumers think of vitamin C when they see fruit and vegetable juice, which may also provide a new opportunity for this category.
in fact, mushroom cultivation is a very large industry, with an annual output value of US $1 billion. Many snack companies hope that this functional ingredient can be widely used in various functional snacks.
the addition of Ganoderma lucidum mushroom into dark chocolate bars body is rich in natural antioxidants, which helps to improve immunity, balance hormones, reduce inflammation, improve the function of important organs and help relieve depression.
pickles, yoghurt and other fermented foods are widely popular all over the world, and more and more consumers are interested in fermented food. According to relevant data, consumption of fermented food increased by 149% in 2018 alone. In recent years, fermented food has become more and more popular, and the outbreak of Xinguan epidemic is expected to further this trend.
we all know that gut microbiota is closely related to our health, especially during an epidemic. A survey from China shows that people who are unfortunately infected with the new coronavirus but have less symptoms have a healthier gut ecosystem. These evidences make the protection of intestinal health has gradually become the focus of diet, and fermented food has gained more attention.
the outbreak of the Xinguan epidemic has made people have a new understanding of the importance of the immune system. For example, mushrooms, oranges and other common raw materials have been provided with sufficient evidence to prove that they can improve their immunity to a new level. These evidences guide consumers to eat more in their lives, and also provide a new perspective for product development.