Tatcha is a natural beauty brand acquired by Unilever in 2019. Founded in San Francisco in 2009, the brand takes the beauty culture of Kyoto as its selling point, and its skin care products are mostly based on natural ingredients such as green tea, rice and seaweed. At present, tatcha has 20 items on the shelves of tmall global, and plans to release a number of new products and the exclusive customized gift box for double 11.
at present, about 500 new overseas brands have entered the Chinese market through tmall global, such as hourglass, a beauty brand acquired by Unilever in 2017, Kate Somerville, a high-end hair care brand, and so on. The Chinese market has also become an important growth point for these brands. Taking Ren, a natural skin care brand that entered China in 2018, 25% of the sales of the brand come from the Chinese market. In 2019, the sales of Ren in shuang-11 middle school increased by more than 480% year-on-year. Focus