Why sugar free drinks are popular

In recent years, sugar free drinks are popular in the market. The beverage with sugar free and low sugar label challenges the traditional products in the beverage industry. According to the data of a convenience store, beverage sales rose by 25% in July, among which the growth rate of sugar water drinks, high concentration juice and medium and high-end milk was obvious. These sugar free, low sugar drinks make many people not only meet the taste requirements, but also reduce the worry about sugar, so they are highly praised by people who pursue health. < p > < p > sugar free has become a new outlet in the beverage industry, behind which is the new demand of “having a good drink and not being fat”. According to the World Health Organization, there are more than 400 million people with diabetes worldwide, and the main reason is undoubtedly sugar. It is in view of the grim figures that some governments have accelerated the introduction of sugar control measures, and some beverage enterprises have rapidly adjusted their product formulations and embarked on the development route of reducing sugar. The concept of “stop sugar” and “cut off sugar” has enabled some consumers to consciously reduce their sugar intake. Sugar free drinks have also taken advantage of this trend to occupy many people’s refrigerators and taste buds. < p > < p > for the beverage industry, sugar reduction brings new development opportunities. According to the data, nearly 60% of Chinese consumers have purchased sugar free beverages, and their sales in 2019 have increased by more than 10% year-on-year, far higher than the overall growth rate of beverages. On an e-commerce platform, the sales of sugar free drinks in May this year reached 59 million yuan, with a year-on-year increase of 210%. The increasing market penetration of sugar free beverages has given birth to a huge market scale and a considerable market prospect. Enterprises that have always been sensitive to the market will naturally not miss this new outlet. By adjusting the formula and actively adapting to the taste of consumers, beverage enterprises have launched sugar free products one after another. However, sugar free is not zero sugar. Although the products marked with “no sucrose addition” do not add common sugars, they may have added sugar substitutes or concentrated sugar solutions such as syrup. The main sugar substitutes on the market are aspartame, acesulfame, sucralose, xylitol, stevioside, erythritol, etc. These sweeteners are involved in the body’s metabolism and produce very little heat. However, some people think that many drinks in the market under the banner of Zero sugar and zero calorie are suspected of misleading consumers, which involves the definition of sugar. < / P > < p > using sugar substitutes to restore the taste of drinks and win the title of low sugar, the enterprise is obviously very successful. However, it should be noted that we should not “open up to drink” for this reason. Some sugar free drinks contain caffeine. Drinking too much can lead to addiction. Excessive consumption of sugar free carbonated drinks can cause gastrointestinal flatulence and other discomfort. < / P > < p > from the minority to the public, sugar free drinks are in a rapid development period on the whole. Whether they can win the favor of consumers depends on the taste and quality. The market competition is fierce, and the supervision should not be backward. We should not only supervise the product additives, packaging, publicity and other links to prevent fishing in troubled waters, but also guide consumers to form a correct diet habit of reducing sugar. 08/17/2020